How to Use Claude for Analyzing Competitors
The exact prompt, setup, and codes to get great results.
The Problem
Competitor analysis usually means a messy spreadsheet nobody maintains. Without structured analysis, teams make product decisions based on vibes instead of data.
The Prompt (Copy & Paste)
Analyze my competitor landscape. My product: [WHAT YOU DO + TARGET CUSTOMER] Competitors to analyze: [LIST 3-5 COMPETITORS] For each competitor, research and report: 1. **Positioning**: How do they describe themselves? What's their one-liner? 2. **Target customer**: Who are they really selling to? 3. **Pricing**: What do they charge and how is it structured? 4. **Key features**: What do they do well? (be specific) 5. **Weaknesses**: Where do they fall short? (check reviews, Reddit, Twitter complaints) 6. **Differentiation**: What's their unique angle vs others? Then synthesize: - **Gap analysis**: What needs are underserved across all competitors? - **Positioning opportunities**: Where could my product own a unique space? - **Threats**: What competitive moves should I watch for? Format as a comparison table + narrative insights.
Replace the [BRACKETED] placeholders with your specific details.
What You Get
A structured competitive analysis with a comparison table and actionable positioning insights. Identifies real gaps in the market, not just feature checklists.
Prompt Codes That Help
Add these prefix codes to the start of your prompt for even better results:
Click any code to see its before/after examples and learn how it works.
Want all 120+ prompt codes?
The Claude Prompt Cheat Sheet has every tested code with before/after examples, combo stacks, and 10 workflow playbooks for different roles.
More Strategy Tasks
Get new prompts + workflows weekly
Join developers and professionals getting tested Claude prompt codes, workflows, and real-world techniques. One email when there’s something worth sharing.