How to Use Claude for Pricing Strategy
The exact prompt, setup, and codes to get great results.
The Problem
Most founders guess at pricing. Too low and you leave money on the table. Too high and you kill conversion. Without a framework, pricing decisions are pure anxiety.
The Prompt (Copy & Paste)
Help me develop a pricing strategy for [PRODUCT]. Product: [WHAT IT DOES] Target customer: [WHO BUYS IT + THEIR BUDGET CONTEXT] Current pricing (if any): [WHAT YOU CHARGE NOW] Competitors' pricing: [WHAT THEY CHARGE] Cost to serve: [YOUR COSTS PER USER/UNIT] Analyze: 1. **Value metric**: What should I charge based on? (per user, per usage, flat, tiered?) 2. **Price anchoring**: How should tiers be structured? (Good/Better/Best) 3. **Willingness to pay**: Based on the value delivered, what's the ceiling? 4. **Competitor positioning**: Where should I sit relative to competitors and why? 5. **Psychological pricing**: $X.99 vs round numbers — what fits this market? Recommend: - 3 pricing tiers with names, prices, and feature allocation - Which tier is the "intended" choice (and how the others anchor it) - Free tier strategy (if applicable) - Annual vs monthly discount strategy - One pricing experiment to run in the first month
Replace the [BRACKETED] placeholders with your specific details.
What You Get
A data-informed pricing strategy with specific tier recommendations, psychological anchoring, and a test you can run immediately. Not academic theory — actionable pricing.
Prompt Codes That Help
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