How to Use Claude for Writing a Press Release
The exact prompt, setup, and codes to get great results.
The Problem
Press releases follow strict formatting conventions that most people don't know. One wrong structure and journalists skip it, even if the news is genuinely interesting.
The Prompt (Copy & Paste)
Write a press release for [ANNOUNCEMENT]. Company: [NAME] Location: [CITY, STATE] Date: [DATE] Key facts: [BULLET THE MOST IMPORTANT DETAILS] Quote from: [NAME, TITLE] — key message: [WHAT THEY SHOULD SAY] Format: - FOR IMMEDIATE RELEASE header - Headline: Active voice, present tense, under 10 words - Subheadline: One sentence expanding on the headline - Dateline: [CITY] — [DATE] - Lead paragraph: Who, what, when, where, why in 2 sentences - Body: 2-3 paragraphs with supporting details - Quote: Make it sound human, not corporate - Boilerplate: Company description in 3 sentences - Contact info at the bottom - ### at the end Keep total length under 500 words. No jargon, no adjective-stuffing.
Replace the [BRACKETED] placeholders with your specific details.
What You Get
An AP-style press release that follows industry conventions exactly. Journalists can immediately find the news angle, and the quote sounds like a human actually said it.
Prompt Codes That Help
Add these prefix codes to the start of your prompt for even better results:
Click any code to see its before/after examples and learn how it works.
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